Sales/Marketing : Is Social Media a Fad?

Home » Steel eNotes - Spring 2010 » Sales/Marketing : Is Social Media a Fad?

Facebook, Twitter, LinkedIn, You Tube, Ning, Flickr and the list keeps growing. Its no wonder that social media has taken the world by storm. However, is it just a fad or has it transformed the landscape of how we communicate, and ultimately how we do business?

Consider the following:

• By 2010, Gen Y will outnumber Baby Boomers -- 96 percent of them have joined a social network.
• Social media has overtaken porn as the number one activity on the Web.
• Years to reach 50 million users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.
• If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
• In the near future, we won't search for products and services; they will find us via social media.
• More than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.
• Successful companies in social media act more like Dale Carnegie and less like David Ogilvy -- listening first, selling second.

The above statistics and "Social Media Revolution" video tell the story. Social media isn't a fad. It's a fundamental shift in the way we communicate.

Join me for a webinar on Monday, July 19, 2010 in which I will show you how to use Social Media and Inbound Marketing to drive your business. To register for the webinar, click here - Webinar Registration

Additionally, we've launched a blog focused on engineering and technical solutions for the building community. Check it out - Aegis Blog.

Lastly, if you haven't connected with us on our social media, I highly recommend it. Then you can witness the strategies we put in place.

CONNECT WITH US

Thank you for your support, and as always, thank you for your business.

Jayna Altman
Marketing/Creative Manager